ASIG Establishes Military Advisory Board

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In life and in business, especially in the 21st century, two essential realities are that no one has all the answers and success depends on efficiently and economically meeting a clearly defined real need. To further these principles in products developed for the  Department of Defense projects, ASIG has formed a Military Advisory Board
Composed of five to seven  officers retired from all branches of the military, each will commit to a three-year term to provide continuity. The MAB’s mission is to mentor and provide focused, confidential feedback to ASIG’s management team in a two-step process:
First, ASIG will brief the MAB members on a proposed product development program. Comprehensive and appropriate to the product, it will include everything from notational designs and functional, operational, and software specifications to sales and marketing materials delivered in print and digital mediums, and in-person at trade events.
The MAB will give its feedback through a confidential survey. Based on the members’ vast and varied military experience, each of member will assess how well the product will serve, support, and benefit the intended user and mission. This includes applicable logistics, strategic/tactical employment of technology, ergonomics, durability, ease of maintenance, process improvement, and other appropriate factors. It will also provide similar feedback on the sales and marketing materials.
Retired Air Force Major General James L. Hobson (above) has accepted the chairmanship of ASIG’s Military Advisory Board. A command pilot with more than 6,500 hours in numerous fixed and rotary-wing aircraft, he led the Air Force Special Operations Command until his retirement in 1997. He holds post-graduate degrees in systems management and international studies from USC and the Naval War College, and Harvard University’s senior executive program in national and international security.
Joining him are Colonel Richard Shurtleff and Colonel Len Friedlander, both retired U.S. Air Force, Colonel Kennon Hines, who retired from the U.S. Marine Corps, and Navy Reserve Captain Steven Schellberg.
Col. Shurtleff is an Air Force Academy grad, a command pilot with experience in materials, logistics, and information technology. Col. Friedlander has dedicated his military and subsequent private sector career to information technology and its management. A former Blue Angel, Col. Hines has extensive experience in aeronautical engineering, R&D, and media relationships. A graduate of and senior flight instructor at the US Navy Test Pilot School, Capt. Schellberg specializes in all aspects of rotary-wing engineering and fight.
Until next time, stay 5x5, mission ready, and Wired!